MiX Telematics Launches New App-Based Telematics Solution – Telematics


The MyMiX Tracking app leverages mobile phone technology to enable real-time tracking of drivers while also recording, measuring and enabling real-time self-correction of risky driving behavior events. - Photo: MiX Telematics

The MyMiX Tracking app leverages mobile phone technology to enable real-time tracking of drivers while also recording, measuring and enabling real-time self-correction of risky driving behavior events.

Photo: MiX Telematics

MiX Telematics has launched a new app-based tracking solution for fleets, which is designed to provide real-time monitoring capabilities to help customers improve driver safety and manage the risks.

The MyMiX Tracking app leverages mobile phone technology to enable real-time tracking of drivers while also recording, measuring and enabling real-time self-correction of risky driving behavior events including speeding, harsh braking, harsh acceleration and mobile phone use while driving, the company said. The app-based solution is an extension of MyMiX, a comprehensive driver engagement app that also equips drivers with valuable information and alerts to improve their driving style, including immediate, in-cab audible feedback.

The solution is aimed at assisting customers running sub-contractor vehicles, leased vehicles, company cars, short-term rentals or grey fleets, and serves a cost effective and impactful alternative to installing a hard-wired on-board computer or tracking device inside a vehicle, the company said.

“We’re excited about this addition to our product portfolio which presents a new growth opportunity for MiX,” says Catherine Lewis, executive VP of technology for MiX Telematics. “While fixed-install devices will continue to be the appropriate enabling technology for many fleets, the MyMiX Tracking app provides a practical and cost-effective option to expand management coverage to short-term vehicles or those not owned by the company – without the need to install hardware.”

The app is available for download from the Apple App store and the Google Play store and a soft launch is underway  with  existing  customers in selected regions. A full launch targeting new  customers will commence in March.



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