The North American International Auto Show (NAIAS) today announced it will move its reimagined indoor and outdoor show to Sept. 28 – Oct. 9, 2021 at the TCF Center in Detroit, moving beyond a previously planned summer 2021 date.
“We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change,” NAIAS Executive Director Rod Alberts said.
NAIAS will remain a fall show going forward after the inaugural event in September 2021. NAIAS organizers secured dates towards the end of the month, in part, to be mindful of the new IAA show in Munich, which is scheduled for the first full week in September 2021.
NAIAS officials also plan to expand the show’s marketing reach, drawing additional show visitors from beyond the region and state.
“With seasonable autumn temperatures and technology and experiential activations positioned throughout the city, show visitors will be able to enjoy fall in a walkable, vibrant Motor City while embracing the future of the industry right before their eyes,” said 2021 NAIAS Chairman Doug North.
The September 2021 show will include the same product experiences that were originally planned for the June show. NAIAS will also continue to host seven unique shows in one: Motor Bella, The Gallery, Press Preview, AutoMobili-D, Industry Preview, Charity Preview and Public Show.